Management Idea

经营理念

Oriental Fashion is equipped with an internationalized creative professional R&D team, which carries out design and R&D for OMNIALUO, LUOZHENG Traditional Chinese Costumes and haute couture series. Attaching high importance to original design and brand protection, Oriental Fashion has owned hundreds of original industrial design patents and perfectly integrates fashion design and modern life.


 

Sales Network

销售网络

Oriental Fashion has its own complete brand industrial chain and promotion channels and established its sales network in the first-class business circle in key cities around the country that covers large commercial organizations with a strategic radiating role. Currently, it has more than 200 brand stores with its sales channels covering 32 provinces and municipalities.

Enterprise Profile

企业介绍

Shenzhen Oriental Fashion Co., Ltd. was founded in 1996 with Ms. Luo Zheng, Winner of China Fashion Designer Top Award “Jinding Award” and China’s first women’s fashion designer that has showed on New York Fashion Week, serving as Chairwoman and Art Director of the Company. It is a Chinese renowned women’s fashion brand enterprise that takes creative design as its mission, integrates R&D and design, quality production and terminal marketing and builds its core competitiveness with original designer brands.
LuoZheng

创始人——罗峥

Luo Zheng, Chairwoman, General Manager and Director of Design of Shenzhen Oriental Fashion Co., Ltd., Member of China Fashion Association, Member of Fashion Art Commission and a Chinese famous women’s fashion designer; founder of “OMNIALUO”; Winner of China Fashion Designer Top Award, Winner of the Title “Top Ten Outstanding Young Persons” of China Design Industry 2005 and China’s first women’s fashion designer that has showed on New York Fashion Week.

Introduction identity

Member of the Sixth Standing Committee of Shenzhen Municipal Committee of the CPPCC;

Chairwoman and Art Director of Shenzhen Oriental Fashion Co., Ltd.;

Chairwoman of The Fashion and Design Training Centre of Istituto Marangoni Shenzhen;

 Executive Director and Initiator of Brand Commission of China Fashion Association;

Vice President and Secretary-General of Shenzhen Fashion Creative Industry Association;

Founder of the Chinese famous women’s fashion designer brands “OMNIALUO” and “LUOZHENG Traditional Chinese Costumes” and leading figure in China’s fashion circle.

Shenzhen’s first designer that has won China Fashion Designer Top Award “Jinding Award”;

China’s first women’s fashion designer that has showed on New York Fashion Week;

Chief Designer of female leaders’ clothes for the APEC China 2014.


Honor

企业荣誉

Corporate Culture

企业文化

  • Corporate Vision:

    Pursue the integration of intellectuality and sensibility and achieve urban intellectual women’s elegance, romanticism and transcendence beyond fashion.

  • Brand Mission:

    Lead fashion, spread oriental aesthetics, create people’s favourite women’s wear design brand and become the world’s most successful brand designer.

  • Core Values:

    Persist in people-oriented, keep innovating and strive for outstanding design quality.